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May 2003 – Present | Insights Marketing Atlanta, GA | Media Relations (Freelance)
• Responsible for creating press materials for media distribution (press releases, media alerts, photo opportunity alerts).
• Storyboard, edit and produce sponsor fulfillment videos for the agency.
• Update Social Media avenues with company updates.
• Coordinate interview schedules for agency clients to promote planned events (celebrity weekends, community service efforts, and general interviews).
• Create “talking points” format for agency clients to assist with their interviews. Prepped clients prior to their interviews.
• Pitch story angles to press.
• Responsible for receiving media credential requests for events and determining which media will cover events. Managed media and interview requests at events.
• Responsible for submitting comprehensive post-event publicity evaluations to client.

Oct. 1999 – May 2006 | University of Florida Athletic Association Gainesville, FL | Assistant Director of Marketing
• Responsible for creating and implementing comprehensive strategic marketing and promotional plans for volleyball, men’s basketball, women’s basketball, men’s and women’s track & field, men’s and women’s swimming & diving, men’s and women’s golf and baseball.
• Managed budgets for assigned sports (total approximately $200,000).
• Disseminated contractual information internally and between corporate marketing partners.
• Tracked proof of performance on select promotions (Milk Challenge presented by Blockbuster Video, Super Six Challenge).
• Directed special presentations at events (athlete senior days, athletic milestones, booster recognitions etc.).
• Responsible for in-game atmosphere at events. Directed the PA announcer, band, spirit squads and game day marketing staff for best possible presentation to fans.
• Created sales and marketing collateral designed to increase season ticket holders for gymnastics, women’s basketball and volleyball.
• Responsible for developing print materials which include determining designer, writing copy, ensuring pre-press is correct and proofing blue-lines for final production.
• Supervised two full-time interns, as well as multiple student volunteer staff.
• Conducted weekly meeting with marketing support staff.
• Organized hospitality events for NCAA, SEC and regular-season athletic events held on UF’s campus which included working with caterers to determine meals; solicit donations from local vendors to provide hospitality items. Also planned and organized banquets each season for Baseball and Men’s and Women’s Golf. Oversaw banquet efforts for some post-season events.
• Served as a host in the Marketing sponsor suite for each home Gator football game.
• Attended weekly internal and external affairs staff meetings to update staff on upcoming promotions and events.
• Interpreted and enforced the marketing guidelines and regulations of the NCAA and Southeastern Conference.
• Ensured sponsorship fulfillment included in corporate partners marketing agreements through: in-game promotions (Dodge Series Shootout, SunTrust Dash for Cash, Wendy’s Serve & Win, etc.); event sponsorships (game day sponsorships and recognition); media placement (proper placement of logo in ads, posters, recognition via broadcast mediums); community outreach programs (developed programs and promotions to enhance sponsor’s exposure through community relations, ex: She Got Game, Beyond the Net).
• Hired and supervised public address announcers for swimming and track and field home events.
• Assisted with strategies for season-ticket campaigns (women’s basketball, gymnastics, volleyball and baseball).
• Responsible for the promotion which led to the largest single home attendance for women’s basketball (Florida vs. Tennessee, Jan. 11, 2001, attendance: 12,222), in addition to four other games that make up the Gators' top 10 home attendance marks.
• Served as the Team Administrative Coordinator for women’s basketball for the SEC Women’s Basketball Tournament.
• Served as the liaison to the Lady Gator Golf Booster Club for the UAA.
• Served as the Marketing contact for NCAA and SEC Championship events held on UF campus.
• Served as the Marketing contact for post-season travel with select teams.

July 1996 – Aug. 1996 | Atlanta Olympic Games, Basketball Production - Atlanta, GA | Special Events Coordinator
• Organized on-court appearances of pre-game presentations and team introductions.
• Assisted with staging medal award presentations.
• Worked with game management staff to ensure competing teams are at the court according to timing format.



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